MEET THE FOUNDERS
ALI ITRI ESTRIN
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Ali Itri Estrin founded Alliance Management Company in 2020 focusing on lifestyle, parenting, and wellness creators with an emphasis on meaningful storytelling and thoughtful representation. She has always championed diversity and is committed to working with brands looking to amplify diverse voices, which is the backbone of her company.
Prior to launching her business, Estrin worked on the senior leadership team at DBA for 5 years brokering ambassadorships for top talent with Fortune 500 companies. Spearheading the launch of their TikTok division helped earn her a spot in Business Insider’s Representatives for TikTok Talent. Prior to pivoting to digital media, she produced the film Shovel Buddies starring Bella Thorne for AwesomenessTV. Estrin spent the first 10 years of her career at Tastemade, Entertainment 360, and Chernin Entertainment after graduating from UCLA with a Bachelor of Arts in Sociology.
APRIL ABRAMS
After over a decade of working with celebrity and influencer talent, April Abrams founded Inspired Management in 2020, which focuses on representation for lifestyle, beauty, wellness and parenting creators. Inspired Management prioritizes longevity and foresight in the ever-evolving digital industry and strives to expand client’s brands with long-term goals in mind.
Abrams previously worked on the senior leadership team at DBA where she represented a large roster of clients as well as led a division of talent managers and support staff.
Abrams is passionate about helping others in her work and personal life and loves the way that social media amplifies inspiring voices to create social change and connection. She lives in Palos Verdes, CA with her husband and 2 daughters.
LARRY SHAPIRO
Executive with experience in building new markets in entertainment. I founded the Games division at CAA representing game designers and franchises in 2000 creating the trend for other agencies to follow. I went on to build a talent division at Fullscreen pre acquisition managing influencers in all areas. Before representation, I produced award TV and Films for EP's like Francis Ford Coppola, U2 and artists like Brian Wilson.
Specialties: Producing across multiple platforms, negotiating Talent deals and digital partnerships, navigating the studio landscape, access and relationships to artists in all fields of entertainment.